Amy Pigott Owning a small business in the current climate can be challenging. Large enterprises usually have the budget to boost their marketing and brand awareness and wield overall power in their particular industry. But there’s still an advantage for small business owners, with research revealing that 80% of consumers prefer to buy from local businesses. That makes it essential to know how to thrive as a small enterprise competing against bigger companies. The four strategies below will help you do so.
Lock in your target demographic
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As a small business, one advantage you have over larger companies is the ability to zero in on a specific audience with each advert you put out. With most big businesses playing a numbers game and looking at volume in sales, they may not have as much of a personal connection with their target market as you can. Therefore, it’s best to tailor your marketing to speak directly to a certain group of people to position your business firmly in their minds. When you speak their language and address their needs, you build a loyal customer base. So, develop a strategy to identify your target demographic, understand their needs, offer solutions, and boost your competitive advantage.
Build your business’s reputation
Size is not everything when it comes to how people see your business. You’d be surprised how many of those big corporations are struggling to make a good impression, especially on the local scene. Plenty of small businesses like yours are making waves due to the quality of their products. Having a solid reputation for selling quality can be worth its weight in gold, and this should be your constant focus. To ensure you sell quality products, remember to partner with the right people to avoid any lapse. For instance, if you want high-quality, discounted electrical products and hardware for your customers, consider buying from credible wholesalers that can help boost your business reputation, like Meteor Electrical, electrical wholesaler.
Deliver top-notch customer care
Excellent customer service is one of the advantages you can have against the big guns. Many small businesses have the advantage of really getting to know their customers and making their experience special, providing an unforgettable personal touch. That may not be so with large businesses, as they may have several customers and staff, which may make it difficult to connect with them on an individual level. So, build your customer database, get to know them, and convince them by your actions why your products and services are so great.
Get involved in the community
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Being close and involved in the community is one of the biggest perks of being a local business. Although you may not have a limitless budget, you have something beyond monetary value, which is a community spirit. The trick is to get creative and donate a few goodies for the school auction. You may also get your crew involved in some volunteer work at the local charity. It’s all about making those genuine connections and building positive word-of-mouth marketing. It might not be fancy digital marketing, but the buzz will spread like wildfire.
