When you’re putting a website together, it’s common for there to be a few things on your mind. First of all, you need to put your logo, name, and message all together in one easy to read place. Then you need to list your products and make sure they get plenty of attention, with easy navigation from one page to another. On top of that you’ve got a colour scheme to choose, social media to integrate, and SEO content to create – that’s a lot to keep track of! It only makes sense that quite a few business owners forget the customer journey during it.
However, it’s quite risky to forget about this; your customers are the people you need to impress, above anyone else, and designing with them in mind is crucial. As such, now’s the time to ask the all important question above: is your business’ website good enough for your customers?

Photo by KATRIN BOLOVTSOVA
Are You Easy to Get in Contact with?
Does it take a customer more than a minute to find your contact information? This isn’t a good look for a business. It can lead to a bad impression about your legitimacy, and also how willing you are to protect consumer rights when push comes to shove.
That’s one of the most crucial things to address about bad website design. You want your customers to think of your website almost like a home away from home; it needs to be a good place to be, familiar to use, easy to understand, etc. The less you veer into this territory, the sooner someone is going to click off without taking any meaningful action.
Is Your Checkout Secure and Easy to Progress Through?
If it isn’t, this is the first thing to fix in regards to your website design! You can easily find this out for yourself by pretending to be a customer and progressing through the checkout yourself.
Does it take a long time to load? Is the billing and shipping form intuitive to fill out? Does it even come through with a full basket? Find out these issues for yourself now, test again and again to see if issues reoccur, and then iron out any persistent problems from the back end.
Whilst you’re at it, double check that the checkout on your end works in the way it’s intended to. For example, here’s your chance to check if you need eCommerce Fulfilment Services to make your order fulfilment a lot smoother. Once you’re all done, come back to check in a few months’ time to see if your applied fixes have worked.
Can You Be Reached on Mobile?
Finally, it really cannot be understated how important a mobile friendly website is. If you can’t be reached on mobile, you could even cut out a huge portion of your potential revenue, seeing as global online sales are nearly half mobile based!
Your business’ website needs to put the customer first. Achieve that with points like these.