Ray Pigott 
Your website is one of the most important tools you have in your business and since the COVID-19 pandemic, your website has never been so important. If people can’t get out to your shop, if they can’t go and look at your products or meet you in person, then your website needs to make up for this. There is also no point having a website that is just sitting there, the hard work isn’t over once it’s designed and looking great, if you want to achieve success in your business then the hard work has only just begun once your website is up and running – but it’s worth it. So how can you promote your website and let people know that it’s there and how can you make your website work for you?
Search engines
The majority of visitors that will come to your website will be from search engines like Google. So this is something you need to capitalize on and make the most of. For this, you need to focus on search engine optimization or SEO. If you want to make the most of your website then you’ll get in an SEO agency to help you because they know exactly what they’re doing and they can teach you valuable lessons so that you can improve your website’s SEO, get your site higher on the search results and therefore get more people coming to your website. They will also be able to teach you about keywords, title tags, and image alt tags.
Blogging
Blogging is a free and excellent way to promote your new website and it also helps with the SEO and keywords mentioned above. Having decent content on your site and interesting articles also attracts people to it as they’ll want to read what you have to say. Just make sure that you are letting people know that those blogs are there and show them where to go by putting links on social media. The more interesting and helpful your blog posts are, the more you will get out of them. You could also try guest blogging too, and get other people to write a blog for your sites and you do the same for them. Make sure that they’re writing about something industry-related but it could be a way to get the attention of a new audience.
Make it Mobile Friendly
Today there is nothing more annoying than a website that doesn’t work on a mobile device. It is extremely off-putting and potential customers will likely go elsewhere if they go on your website and find it difficult to navigate on their mobile. More and more people are using their phones to surf the Internet and if your company isn’t up to date then this also gives a bad impression to your customers and they’ll wonder what else you’re falling behind on.
Have Good Design
Your web design should also be pleasing to the eye, if it isn’t beautiful and appealing then people won’t stay on it for very long. A good design can intrigue people who stumble across it, it can make people stop and have a look and you might get customers who you wouldn’t have otherwise. The design will also give people an impression of your business, so if it’s an old-fashioned, out of date design then it’s likely to put people off your business. If the design is too busy and unclear and difficult for people to find what they want, then there are going to go elsewhere.
Keep it Up to Date
Finally, your website needs to be kept up to date otherwise it’s no use to anyone. Use it to show people your latest work, to tell them your news, and keep the content fresh and exciting. If your website includes old phone numbers or the latest news is from 2015 then this doesn’t make a very good impression on potential customers. It makes it look like you either haven’t done anything new for years or that you can’t be bothered to update your website.
You need to use your website in every way possible. They are fantastic inventions and serve a great purpose to your customers and your business. If you can use it to get information from your customers then do so, if you can use it to show potential customers what you can do, then do so, if you can use it as another shop, somewhere where people can buy your products online, then do so. You can do pretty much anything with your website and it’s somewhere you need to invest your time and money.
