If you’ve been running a blog for a while but you aren’t getting the results you want it’s possible you’re missing out on some best practices that could help. Writing with intention, using proper SEO and creating content that works are all key elements in getting the most out of your blog. If you’re investing your time in the content it’s worth it to ensure the best possible outcomes.
Define Your Strategy
Before you start your blog, or start writing your latest blog post you should have a deeper idea about what you’re writing and who you’re writing to. If you don’t have a core concept for your blog and defined target audience, your content might lack direction and focus.
Always ask yourself three questions before you start: who are you talking to? Why should they listen? And what do you get out of it? If you can sufficiently answer these questions it will effectively frame your writing and ensure you are offering value to your audience.
Get to the Point
An Internet readership has a very short attention span, you might have noticed. Unless your writing is particularly engaging readers will soon get bored of your posts without a clear direct or without some promise of value. This is something journalists do as well, get to the point as soon as you can.
That doesn’t mean you have to give everything away at the start, otherwise there would be a point in reading on, but find the balance between value and content. Another helpful tip is to break content up into sections, so readers can easily choose their take-aways.
Search Engine Optimization (SEO)
If you have a product or service to promote on your business blog, like Fuel Tanks, you need to utilise the power of SEO. If you don’t know how this works there are many excellent blogs and resources online to help you learn. Optimising your blog posts will make them more findable by search engine and more effective.
If you don’t have a detailed knowledge of SEO at least write your content with two things in mind – quality and relevance. These are the two features major search engines look for. Make your titles relevant to the content and include repetitions keywords that highlight your subject or product.
The blogosphere is not an isolated place where you exist as a solo content creator. It’s a community and an interaction. If you want your blog posts to be found and consumed you need to engage with other relevant blogs as well. The way to do this is by using links.
When you share other people blogs on the Internet you enhance the credibility of them and you. You also make it more likely your posts will be shared and read. Quality and relevant are again important, you need to link to other relevant blog posts in your subject or industry.
Content, not Copy
No one wants to read through blocks of text on the Internet, it’s off-putting and will result in a smaller readership, not a larger one. Include plenty of images, graphs, links, and gifs to break up the text and make it more interesting and engaging.