If you’ve created ad campaigns that bring in the traffic, but still have a high bounce rate it might be time to look at your landing page. It’s the first place potential clients will go to learn more about your business. This is why it’s essential to optimise your homepage for user experience and make sure you tell your visitors what to do next. You also need to engage them with compelling content to turn those clicks into conversions. Here are five easy ways to optimise your landing page.
Be consistent across all channels
Brand consistency is crucial in order to boost your online presence. Your landing page should directly reflect your ads and visitors to your website need to clearly see any offers or promotions you’ve mentioned. You should also mirror your landing page branding and tone of voice in email marketing campaigns, in your brick and mortar store if you have one, social media, and across all relevant material.
Test forms on different devices
Test every aspect of your website on different devices. See how your forms load on mobiles, for example, and how easy it is for customers to complete them. An SEO agency can help you do this. They’ll have the resources and know-how to optimise your website and ensure it gets to the top spots of the search results pages. As well as ensuring your forms work, you could also test voice search and page load speed.
Create a compelling call-to-action
Visitors to your landing page need to know what to do next. This is why creating a compelling call-to-action (CTA) is important. Add a button with a message that entices them to either sign up or check out your latest products or offers. Here are some great CTA examples to give you more of an idea. Your landing page needs to be easy to navigate and your ultimate goal is increasing conversions. CTAs will help you to do this.
Include video content
There are several reasons why video content works and it’s often considered the most popular type of marketing material. Include a video on your landing page, whether it’s a how-to video about one of your products, a demonstration of your services, or a bit of history about your brand. This kind of video content is very engaging and will catch the attention of visitors to your site.
Optimise page experience
There’s a lot of focus on page experience in Google’s new algorithm which means if your site isn’t optimised for this it won’t be ranked as highly. Think about how you can improve user experience on your landing page by making it easier to navigate, quick loading, and with clear instructions for the visitor. Look at your competitor’s sites to see what’s working for them and what isn’t. Optimise page experience on your landing page, then link this logically to your other pages, and make necessary improvements to those as well. This way, you’ll lower your bounce rate and get more conversions